Opulead recognises that understanding and evidencing compliance with data protection standards can be daunting. We offer pragmatic support in planning the right strategic path for your business.
Opulead provides market leading email address validation tooling utilising infrastructure based in Germany to avoid any data transfer outside of the EU. We de-risk unnecessary transfer to third countries.
Opulead delivers best practice customer acquisition support working with you to find the best prospects across the most appropriate direct marketing channels.
Opulead is passionate about delivering success for our clients. If you want to work with an organisation that doesn’t just pay lip service to its promises to support you, get in touch. We’re more than a safe pair of hands.
We are a specialised team of consultants that have worked for over 20 years for businesses dependent on the effective and compliant use of data and information.
We can provide guidance and support in creating an approach to processing data that is appropriate for your business. There is no silver bullet or single out of the box solution, but we can develop a path towards alignment with fundamental data protection principles that is right for you.
Whilst we have developed our own email validation tooling that enables email data quality to be addressed, our other services are by no means exclusively technically led. Our technical consultants will only recommend those solutions that serve to sensibly address your specific needs.
We support businesses of all sizes, in particular the demands of the SME. Our consultants have a wealth of experience across a range of verticals including pharma, publishing, media and marketing services, travel, insurance and digital enterprises.
We make no assumptions. We start at the very beginning identifying gaps and playing back the discovery process outcomes. From there you decide if you wish us to realise any recommendations, handle any deliverables internally, or even use alternative resource.
MICHAEL E. PORTER
The GDPR and the Data Protection Act 2018 bring elevated responsibilities on all business to safeguard personal data and account for processing operations. Our consultants will help navigate an appropriate path to evidence compliance.
Developing an accurate view of the ‘as-is’ compliance position is a key step towards developing the right series for treatments for any gaps identified. We will work with you to benchmark your current status, particularly in the context of GDPR and DPA 2018 alignment.
We will undertake a comprehensive review of data flow into and out of the business capturing processing points and analysing safeguarding procedures. Furthermore, we can evaluate the technical infrastructure in play and test resilience to cyber threats.
Defining what needs doing and the most appropriate and realistic steps to take can be confusing. All businesses are different with unique demands and challenges. We’ll develop a clear, relevant and manageable plan.
If support is required in executing the compliance roadmap we can help. Our consultants offer practical data privacy ‘know how’ developing key policies, processes and procedures as well as DPO capability if needed.
Our proprietary email validation tooling List Genie serves to enable the maintenance of email data quality mitigating the impact of poor quality data on delivery rates ultimately contributing to elevated campaign engagement rates.
List Genie is EU based and no third country transfer is ever required. Data transfer outside of the EU requires appropriate safeguards in place from those countries data is transferred to. Established safeguards are under serious threat so do not transfer data if it can be avoided.
Ensuring optimum email data quality at the point of collection ensures the conversation can be maintained at it most sensitive stage. Don’t lose out on prospect conversion and waste budget by collecting records that lack any utility.
GDPR demands data accuracy, and your customer or prospect database could degrade by as much as 5% per year. Keep on top of it by regularly screening it for undeliverable and inaccurate records and ensure your delivery reputation is maintained.
List Genie is configured to seamlessly integrate with your delivery and database tooling. Easy to set up and use List Genie offers a smart compliance focused solution for those looking to address data management best practice.
With a strong background in the application of online and offline direct marketing techniques we understand the important role that data has to play. Transparency is key , and customer and prospect expectation management must be kept to the fore.
We distil customer acquisition down to its very essence. Based on what your prospects look like and where they might be found we develop programmes capturing their consent to hear from you and the conversion programmes that turn them into customers.
We recognise that much can be achieved by developing bespoke solutions based on effective brand collaborations. We identify partners with strong synergy to your business who will collaborate with you and support effective promotion of your proposition.
There are few organisations that understand as much as we do about planning and sourcing quality list rental data for one to one online and offline campaigns and where email is the proposed channel we’ll only ever recommend a hosted model. We offer creative and thorough planning support.
Our aim is to help you leverage digital reach whether through prospect search activity or engagement with social platforms. We’ll develop the campaign plan and manage its execution within budget and in line with response rate and conversion tolerance.
Tim Cole - All Boxed Up Media
Maria Payne, Head of Travel - Accord Marketing Ltd
Pradeep Kumar - Watermelon Communications
We would like to hear from you.